RealReports Launches AI Tool to Boost Agent Business

RealReports launched its Business Momentum Engine on Monday, a significant overhaul of its toolkit designed to proactively identify potential business for real estate agents. Central to this new system is Aiden, an AI that has been expanded across the company's offerings with the primary directive to surface opportunities before agents actively seek them. This initiative aims to address the challenges faced by real estate agents in a market characterized by declining sales and increased competition. The economic justification for this technology, according to co-founder and COO Zach Gorman, is to directly answer the critical questions of "Where am I getting new business?" and "How am I getting business to move forward?"

The need for such a tool is underscored by recent market data. Existing-home sales have seen a substantial contraction, falling from 6.12 million in 2021 to 4.06 million in 2025, representing a decrease of approximately 34%. The 2025 sales volume matched 2024 figures, marking the lowest level since 1995. In this environment, the average real estate agent completed only nine transaction sides last year. Concurrently, median gross real estate income saw a modest increase of 1.9%, rising from $58,100 to $59,200. However, median business expenses surged by 19%, from $8,010 to $9,530. This scenario indicates that agents are not only facing fewer transactions but are also incurring higher costs, intensifying the pressure to find new revenue streams.

A demonstration of Aiden's capabilities showcased its potential to generate leads from past transactions. Using a completed deal as a reference point, the AI identified 87 potential prospects in the surrounding area. It then proposed a direct-mail campaign, including targeting and postcard copy, with an estimated cost under $100. Crucially, the AI paused before incurring any expenses, requiring the real estate agent's approval, thereby ensuring control and preventing unnecessary spending. This workflow is a core component of the Business Momentum Engine, emphasizing efficiency and agent oversight.

The introduction of AI tools for agents comes at a time when consumers are also increasingly leveraging AI. A notable instance occurred in March when a Florida homeowner reportedly used ChatGPT to sell their home for $954,800 without a listing agent, achieving a price $100,000 higher than agent valuations. This event highlights the evolving landscape where AI is becoming a factor in real estate transactions, compelling agents to demonstrate their unique value proposition and adapt to new technological advancements to remain competitive and effective in their business.