Everything you need to know about Prime Day 2026

Amazon announced Prime Day 2026 will take place from June 11 to June 12, marking a shift from its traditional July timing. This year's event will feature over 2 million deals across various categories, including electronics, home goods, and fashion. Amazon stated that Prime members can expect discounts of up to 60% on select products from brands like Apple, Samsung, and Sony. The e-commerce giant also highlighted that early access to some deals will be available starting June 7 for select Prime members. In addition to product discounts, Amazon is offering a $10 credit to Prime members who spend $10 on eligible small business products between May 20 and June 9. This initiative aims to support small and medium-sized businesses participating in Prime Day. The company anticipates record-breaking sales, building on the success of previous Prime Day events, which have consistently driven significant revenue growth for Amazon. Further details on specific deals and participating sellers are expected to be released in the weeks leading up to the event.