Epique Realty CEO Offers 3-Point Plan for Agent Tech Adoption

Josh Miller, CEO and co-founder of Epique Realty, presented a three-point strategy at the HousingWire AI Summit to address the underutilization of technology investments by real estate agents. Miller highlighted that brokerages frequently spend significant sums on tools that agents ultimately do not adopt, suggesting the solution lies not in developing more technology, but in aligning available offerings with agents' existing preferences, financial outlays, or strong incentives. He observed this issue early in his career, noting that many brokerages invest thousands of dollars in technology that agents actively avoid using.

Miller co-founded Epique Realty in December 2021, driven by dissatisfaction with traditional brokerage models. He expressed frustration with an industry structure where agents felt they performed the majority of the work while receiving a disproportionately smaller share of the compensation, lacking essential benefits and support for business development. This dissatisfaction fueled the creation of Epique Realty, which has since experienced rapid expansion. The company achieved the No. 16 ranking among brands on the RealTrends Verified rankings for transaction sides in 2025, processing $7 billion in sales volume across 23,000 transaction sides in the preceding year. Epique Realty has grown to include approximately 5,000 agents operating across all 50 U.S. states and three international countries.

Further underscoring the company's growth trajectory, Miller announced that Epique Realty debuted at No. 7 on the 2026 Inc. 5000 list, recognizing it as the fastest-growing real estate brokerage in America. He emphasized that this growth has been achieved organically, without any brokerage acquisitions or direct marketing expenditures, attributing the success to agents recommending the company to one another. Miller's proposed three-point plan aims to rectify the common problem of technology investment wastage in the real estate sector by focusing on agent-centric solutions. The first point involves offering technology that agents already use or are familiar with, thereby reducing the learning curve and increasing immediate utility. The second point suggests providing tools that agents are already paying for out-of-pocket, leveraging their existing financial commitment to drive adoption. The third point focuses on creating genuine incentives for agents to utilize the provided technology, such as performance-based rewards or commission bonuses tied to the use of specific platforms or tools. This approach seeks to shift the focus from simply deploying technology to ensuring its effective integration and utilization within the agent workforce, ultimately benefiting both agents and brokerages through increased efficiency and productivity.