Denny's and Mache Release Syrup-Filled Sticky Kicks 2.0

Denny's and custom footwear artist Dan "Mache" Gamache have collaborated for a second time to release the Sticky Kicks 2.0 sneakers, a follow-up to their original limited-edition footwear. This new iteration incorporates real liquid maple syrup directly into the shoe's design, a feature that distinguishes it from typical sneaker releases. The syrup is housed within translucent, liquid-filled chambers strategically placed across the tongues, side panels, and ankle collar of the sneakers. This unique construction aims to evoke the diner's iconic breakfast offerings.

The release of the Sticky Kicks 2.0 is timed to coincide with National Sneaker Day on October 9, 2026. The original Sticky Kicks sold out in just 60 seconds, indicating a strong demand for such novel collaborations. The diner-inspired aesthetic is further enhanced by a yellow outsole designed with a hand-splattered syrup effect. The sneakers also include blueberry blue laces, custom hardware, and specially designed syrup-scented hang tags that emit a golden syrup aroma when the box is opened. These details contribute to a multisensory experience for the consumer.

Beyond the aesthetic and thematic elements, the Sticky Kicks 2.0 offer a tangible perk for purchasers. Each pair comes with a scannable QR code located on the hang tag. This code grants owners access to a special offer: two free Buttermilk Pancakes with the purchase of a Grand Slamwich at participating Denny's locations. This integration of a food-based reward directly links the sneaker purchase back to the Denny's brand experience.

Access to purchase the Sticky Kicks 2.0 is restricted to Denny's Rewards members. To be eligible, consumers must sign up for the Denny's Rewards program and opt into SMS messaging by October 8, 2026. This requirement ensures that only registered members receive the necessary access code for the drop. The exclusive sale is scheduled to take place on October 9, 2026, from 12 AM to 3 AM ET. The sneakers are priced at $195 USD and will be available exclusively through the website DinerDrip.com. This limited availability and specific purchase window are designed to create a sense of urgency and exclusivity for the collaboration.