Cricket Dominates Indian Streaming Viewership Per Ormax Report

Cricket properties significantly led Indian streaming viewership in the first half of 2026, according to the inaugural Ormax StreamView report released this week by Ormax Media. The ICC Men's T20 World Cup 2026 emerged as the most-watched title, attracting an estimated 246 million viewers on JioHotstar between January and June 2026. This figure surpasses all other titles tracked within the new measurement framework.

The Indian Premier League 2026, also exclusively streamed on JioHotstar, secured the second position with 228.4 million viewers during the same period. The report highlights the immense popularity of cricket content within the Indian digital entertainment landscape, underscoring its role in driving subscription and engagement metrics for streaming platforms.

Ormax Media's StreamView report aims to provide a standardized metric for measuring viewership across various digital video platforms in India. The methodology accounts for unique viewers across different devices and viewing sessions, offering a more comprehensive understanding of content consumption patterns. The dominance of cricket suggests a strong correlation between live sports events and peak streaming activity.

Further analysis from the report indicates that while cricket holds the top spots, other genres also contributed to overall streaming numbers, though at a considerably lower scale. The data collected from January to June 2026 provides a baseline for future comparisons and trend analysis in the rapidly evolving Indian OTT market. The report's findings are expected to influence content acquisition and production strategies for major streaming services operating in India.