Creator-Focused Management Firm Fixated Expands With Talent Agency Alums (EXCLUSIVE)

Fixated, a creator-focused management company, expanded its talent roster on May 21, 2024, by hiring Skyler Spooner and Britt Rivera as vice presidents of talent. Both Spooner and Rivera previously held positions at CAA and Evolved, respectively, bringing their expertise in talent management to Fixated. This strategic hiring initiative signals Fixated's intention to broaden its operational scope beyond traditional management services. The company aims to integrate content production, distribution, and monetization strategies more deeply into its offerings. The expansion is designed to enhance Fixated's ability to support creators across a wider spectrum of their professional needs, leveraging the new hires' established industry connections and experience. Fixated's move indicates a growing trend among creator economy businesses to offer comprehensive solutions for talent, moving from pure management to a more holistic service model.