Coachella Organizers Launch Santa Monica Beach Festival

Goldenvoice, the prominent music festival organizer known for Coachella, announced the creation of a new music festival named Ocean Way Festival. This inaugural event is scheduled to take place on October 12-13, 2024, at Santa Monica State Beach in California. The festival aims to bring a unique coastal music experience to Southern California.

Headlining the first Ocean Way Festival are the rock band The Killers and emerging British singer-songwriter Olivia Dean. The lineup also features other artists, though specific names beyond the headliners were not immediately detailed in the initial announcement. The festival's location on Santa Monica State Beach is intended to offer attendees a distinctive setting, blending music with the oceanfront environment.

This expansion into a new festival by Goldenvoice signifies a strategic move to diversify its event portfolio beyond the desert landscape of Indio, where Coachella is held annually. The choice of Santa Monica suggests a focus on a different demographic and a different atmosphere compared to the more arid setting of Coachella. Further details regarding ticket sales, additional artists, and festival programming are expected to be released in the coming months.