McGregor-Holloway UFC Fight Draws 6.5 Million Viewers

The Ultimate Fighting Championship (UFC) main card event on July 11, which included a 69-second fight between Conor McGregor and Max Holloway, achieved an average viewership of 6.5 million across the United States and Latin America. This broadcast was exclusively aired on Paramount+.

The two-and-a-half-hour telecast reached a peak of 8 million concurrent streams. Paramount+ reported that this peak viewership figure represents the highest number of concurrent streams for any exclusive live event hosted on the platform. The streamer also noted that this event's performance surpasses all prior exclusive live events in terms of concurrent streams.

While specific details regarding the total audience size beyond the peak concurrent streams were not fully disclosed in the provided text, the 6.5 million average viewership highlights the significant draw of the McGregor-Holloway matchup. The event's success on Paramount+ underscores the platform's growing presence in live sports broadcasting.