Christopher Bailey Launches New Burleigh Website

Christopher Bailey has unveiled a newly designed website for Burleigh, the historic Victorian pottery manufacturer based in Stoke-on-Trent, England. The website, launched this week, aims to present Burleigh's heritage and products with a modern, sophisticated aesthetic, drawing inspiration from high-end interiors magazines. This digital redesign reflects Burleigh's ongoing efforts to connect with contemporary consumers while honoring its long-standing legacy as the oldest Victorian potter in England.

The new website features extensive new photography commissioned for the project. These visuals were created by two distinct photographers: Chris Rhodes, known for his work in fashion and fine art, and Edward Rollitt, whose expertise lies in interiors and immersive installations. The integration of their distinct styles is intended to offer a multifaceted view of Burleigh's ceramic offerings, showcasing their suitability for both artistic appreciation and practical interior design applications. The site's layout and visual presentation are described as streamlined and stylish, designed to immerse visitors in the brand's world.

Burleigh, established in 1851, has a rich history of producing high-quality earthenware, particularly known for its distinctive transfer printing techniques. The company's Stoke-on-Trent factory remains operational, continuing traditional manufacturing processes. This new website is part of a broader strategy to modernize the brand's image and reach a wider audience, including interior designers, collectors, and consumers interested in heritage home goods. The digital platform is expected to serve as a primary point of engagement, offering detailed product information, brand history, and an e-commerce experience.

Christopher Bailey, a renowned designer, has previously held significant creative roles, including Chief Creative Officer at Burberry, where he was instrumental in revitalizing the brand's image and global appeal through innovative marketing and design. His involvement with Burleigh signifies a strategic move to leverage his design acumen for a heritage brand. The collaboration aims to translate Burleigh's artisanal craftsmanship and historical significance into a compelling digital narrative that resonates with a discerning clientele. The website's design emphasizes the tactile quality and intricate patterns characteristic of Burleigh's ceramics, aiming to evoke a sense of luxury and timelessness.