ChatGPT Ads Adds Conversion Bidding and Geo Exclusions

ChatGPT Ads is rolling out several new advertiser tools designed to improve campaign performance and management, bringing its advertising platform closer to industry standards. These updates focus on smarter bidding, enhanced measurement, budget pacing, and campaign management capabilities.

The latest release introduces conversion-optimized campaigns, allowing advertisers to select a Conversions objective. These campaigns automatically optimize for clicks that are more likely to result in conversions, while still charging on a cost-per-click (CPC) basis. Additionally, starting next week, daily budgets will transition to an average daily budget model over a rolling seven-day period. This change permits daily spend to fluctuate while staying within overall budget limits. Automatic budget pacing is also being implemented to distribute ad spend more evenly throughout the day.

Advertisers will now have the ability to exclude specific geographic locations from their campaign targeting. For mobile advertisers, new integrations with AppsFlyer and Adjust have been established to measure app installs and in-app events originating from ChatGPT Ads campaigns. Website conversion measurement is being enhanced through Automatic Advanced Matching, which utilizes hashed customer data to improve conversion attribution. This feature can be activated within the Tools > Conversions > Data Source settings.

Further enhancements include updates to the Ads API, which now supports asynchronous bulk creation and updates for campaigns, ad groups, and ads. Product feed campaigns are also receiving refreshed product cards that display pricing and star ratings. These new features address key demands from performance marketers seeking more robust tools for optimizing toward business outcomes.