Brussels Airlines Names New CEO From ITA Airways

Brussels Airlines appointed Lorenza Maggio as its new CEO, effective September 1, 2024. Maggio previously served as Chief Commercial Officer at ITA Airways, where she played a key role in the airline's integration into the Lufthansa Group. This integration was noted as one of the fastest in the group's history.

Maggio's appointment comes as Brussels Airlines navigates a period of strategic development within the Lufthansa Group. Her experience at ITA Airways, particularly in managing complex mergers and commercial strategies, is expected to be instrumental in guiding Brussels Airlines' future growth and operational efficiency. The airline aims to leverage her expertise to strengthen its market position and enhance customer experience.

Prior to her role at ITA Airways, Maggio held various leadership positions within the aviation industry, accumulating over 20 years of experience. Her career includes significant contributions to commercial strategy, network planning, and revenue management. The selection process emphasized candidates with proven track records in airline management and successful integration initiatives.

Lufthansa Group acquired a 41% stake in ITA Airways in May 2023, with the full integration process commencing thereafter. Maggio's leadership during this transition at ITA Airways highlights her capability in managing significant corporate changes and driving airline performance in a competitive landscape. Brussels Airlines anticipates that her leadership will foster innovation and operational excellence.