Raindance Execs Launch Boutique PR Agency Casa Leo

David Martínez, former executive director of Raindance, and Jacky Orozco, its producer, have launched Casa Leo PR, a new boutique publicity and strategy agency. The London-based firm aims to provide specialized "end-to-end and bespoke PR, strategic guidance and in-house productions" to a select number of independent films. Casa Leo PR intends to serve the European and Latin American independent film scenes, addressing a perceived need for targeted publicity services within these markets.

The agency's launch signifies a strategic move for Martínez and Orozco, leveraging their experience from Raindance, a prominent organization known for supporting independent cinema. Casa Leo PR's focus on a "select number of films" suggests a curated approach, prioritizing quality and tailored strategies over broad outreach. This boutique model allows for deeper engagement with each project, offering comprehensive support from initial strategy development through to in-house production capabilities.

Casa Leo PR's establishment is positioned as a valuable addition to the independent film ecosystem, particularly in Europe and Latin America. The agency's services are designed to enhance the visibility and strategic positioning of independent productions, which often face challenges in securing widespread attention and distribution. By offering a blend of traditional PR, strategic consulting, and production services, Casa Leo PR seeks to provide a holistic solution for filmmakers navigating the complexities of the modern film industry.