Jeanette Cutler Named Chief Marketing Officer at Baird & Warner

Jeanette Cutler was appointed chief marketing officer at Baird & Warner on Monday, transitioning from her role as global vice president of brand and capability at Beam Suntory. In her new position, Cutler will lead strategic marketing, brand management, communications, and growth initiatives for the 170-year-old, family-owned real estate brokerage. Her experience spans the consumer packaged goods and luxury spirits sectors, where she developed brand platforms aimed at enhancing revenue and customer engagement.

At Baird & Warner, Cutler is tasked with aligning brand positioning and business performance across the company's 30 offices and its approximately 2,700 broker associates and staff. Her responsibilities include overseeing marketing, communications, and brand development, with a focus on supporting agent productivity and strengthening the firm's market share in the Chicagoland area. Steve Baird, president and CEO of Baird & Warner, stated that Cutler's expertise in brand strategy, communications, and operations will be invaluable for the company's continued growth and innovation.

Cutler expressed her attraction to Baird & Warner's independent ownership structure and its commitment to agent support. She highlighted the company's unique position as Chicago's premier independent real estate brokerage and its culture of independence, which prioritizes agent-first support through innovation to improve experiences for both agents and consumers. This appointment follows other recent leadership changes at Baird & Warner, including the naming of Lucy Baird as chief stewardship officer and vice chair in May.