Tubi Appoints Shannon Olivas as Head of Communications

Tubi, the ad-supported streaming service owned by Fox Corp., has appointed Shannon Olivas as its new head of communications and publicity. Olivas brings extensive experience from her previous roles at Netflix and DreamWorks Animation. In her new capacity, she will be responsible for developing and executing Tubi's comprehensive communications strategy. This includes overseeing public relations for consumer-facing initiatives, advertiser relations, product launches, and entertainment-related news, as well as managing corporate communications for the streaming platform.

Olivas's arrival at Tubi follows a recent internal promotion. Seana Sullivan, who previously held the position of Tubi's communications chief, has been elevated to the role of Senior Vice President. This leadership transition signals Tubi's ongoing efforts to strengthen its corporate and public relations infrastructure as it continues to grow within the competitive streaming landscape. The company aims to leverage Olivas's expertise to enhance its brand visibility and stakeholder engagement.

Tubi operates as a free, ad-supported streaming service, offering a wide selection of movies and television shows. The platform competes with other major streaming services by providing content without a subscription fee, relying instead on advertising revenue. Olivas's appointment is expected to bolster Tubi's efforts to communicate its value proposition to both consumers and advertisers, as well as manage its corporate narrative.