Atari Signs Universal Pictures Deal For 10 Game Movies

Atari announced a significant partnership with Universal Pictures this week, granting the studio the rights to develop 10 of its iconic video game properties into feature films. This marks a major move for the historic gaming company to expand its intellectual property into the cinematic realm.

The initial project under this new deal will be a feature film based on an original script by Matt Reilly and Carl Hampe. Entertainment 360, a production company known for its work on "The Fall Guy" and "The Family Plan," is set to produce the film. This collaboration signifies a commitment to bringing Atari's beloved game worlds to life with established Hollywood talent.

While specific titles were not disclosed, the agreement covers 10 distinct Atari game properties. The company has a rich history with titles such as "Pong," "Asteroids," "Centipede," "Missile Command," and "Tempest," among others, which could potentially be adapted. The deal aims to leverage the nostalgia and recognition of these classic games for a new generation of moviegoers.

Atari has been actively seeking ways to revitalize its brand and engage with its fanbase beyond gaming. This film deal with Universal Pictures represents a strategic effort to tap into the lucrative movie industry and explore new revenue streams. The success of this initial project could pave the way for further adaptations across Atari's extensive game library.