Apple TV Seeks Head of Local Language Scripted

Apple TV is creating a new Head of Local Language Scripted Projects position, based in London, to bolster its international content offerings. This strategic move follows recent departures within the streamer's executive ranks, including Morgan Wandell and Oliver Jones. Jay Hunt, Europe chief for Apple TV, has been given an expanded role and will oversee the new position as part of her broadened responsibilities.

The establishment of this role signifies Apple TV's commitment to developing and acquiring scripted content tailored for specific international markets. The Head of Local Language Scripted Projects will be tasked with identifying, developing, and overseeing the production of series and films in languages other than English. This focus aims to enhance the streamer's appeal to a global audience by providing culturally relevant and linguistically diverse programming.

While specific details regarding the scope of Hunt's wider remit were not fully disclosed, the creation of this new executive position indicates a significant investment in local language content. Apple TV has been actively expanding its global footprint, and this new role is expected to play a crucial part in its ongoing strategy to compete with other major streaming platforms by offering a more localized content library. The company confirmed that the position is newly created and will report within Hunt's European division.