Apple Music Price Increases to $11.99 in US

Apple Music increased its standard individual subscription price to $11.99 per month in the United States this week. This change affects new subscribers and existing users upon their next billing cycle. The previous price for the individual plan was $10.99 per month.

The company also adjusted pricing for other Apple Music plans. The Family Plan, which allows up to six people to share a subscription, now costs $19.99 per month, up from $16.99. The Duo plan, designed for two people, has been raised to $15.99 per month from $13.99.

This price adjustment follows a period where Apple has been focusing on expanding its audio content, including lossless audio and spatial audio features, at no additional cost to subscribers. The company has not provided a specific reason for the price increase, but it aligns with broader trends in the music streaming industry where subscription costs have seen gradual rises over time due to increasing content licensing fees and operational expenses.

Apple Music remains a significant player in the competitive music streaming market, alongside rivals such as Spotify, Amazon Music, and YouTube Music. The service offers a vast library of songs, curated playlists, and radio stations. The price hike positions Apple Music's individual plan at a similar tier to some of its competitors' premium offerings.