Visa Hosts Hypebeast Cup Soccer Simulator in NYC

Visa has partnered with Hypebeast to host a soccer-themed pop-up event in SoHo, New York City, as part of the global Hypebeast Cup tour. The event, located at 430 West Broadway and running until July 19, combines soccer culture with style and community engagement. Visa's "Tap In" campaign is integrated throughout the experience, celebrating the satisfaction of a successful soccer finish.

The pop-up features interactive activations, exclusive merchandise, and spaces designed for attendees to connect. Central to the event is a custom-built soccer simulator where participants have three attempts to score against a digital goalkeeper. Goals are awarded points based on target zones: one point for the bottom zone, two for the middle, and three for the top corners. This simulator is described as easy to learn and competitive, becoming a popular attraction.

The simulator's performance contributes to Visa's live "Tap In Goal Counter," a digital display that aggregates tap-in goals scored during the summer's global tournament. The event aims to provide fans with an immersive experience of the game beyond the traditional pitch, emphasizing small victories and engagement. The visual design of the event's jersey, a key element of the merchandise, features a white base with black paneling, a red-piped V-neck, and a subtle tonal print.