APOS Boss Vivek Couto on AI, Microdramas and the Redefinition of the Region’s Media Business: ‘You Can’t Dabble in Asia’

Vivek Couto, CEO and executive director at Media Partners Asia, stated that the media industry is being redefined, not reset, during his opening address at APOS 2026. The annual summit, held from June 16–18 in Bali, focuses on the evolving landscape of media in the region. Couto highlighted the significant impact of artificial intelligence (AI) on content creation and distribution, suggesting that traditional business models are undergoing a fundamental transformation. He emphasized that companies cannot afford to approach the Asian market with a superficial or experimental strategy, implying a need for deep commitment and understanding of local nuances. The discussions at APOS 2026 are expected to cover how AI is enabling new forms of storytelling, such as microdramas, and how these innovations are reshaping audience engagement and revenue streams. The event aims to bring together industry leaders to navigate the challenges and opportunities presented by these technological advancements and market shifts. Couto's remarks underscore a period of significant change, driven by AI and the unique dynamics of the Asian media sector, requiring strategic adaptation and long-term vision from all stakeholders.