Andy Serkis Says AI Brings New Responsibility to Storytelling: ‘The World Is Changing Fast but Human Creativity Will Evolve Alongside It’

Andy Serkis stated that artificial intelligence introduces new responsibilities to storytelling during the APOS conference's "The New Creative Pipeline: AI, IP & Human Craft" session on Wednesday. Serkis, an actor, director, and producer, participated in a discussion with Google executive Jon Zepp and filmmaker Josh Nelson Youssef about the evolving landscape of AI in creative industries. He emphasized that while the world is changing rapidly due to AI, human creativity will adapt and grow in parallel. Serkis highlighted the potential for AI to democratize filmmaking by lowering production costs, allowing more diverse voices to enter the industry. He also addressed the ethical considerations, stressing the need for transparency and clear guidelines regarding AI-generated content and intellectual property. Serkis believes that AI tools can augment human creativity, enabling artists to explore new narrative possibilities and push the boundaries of visual effects and character performance. He pointed to the importance of establishing frameworks that protect artists' rights and ensure fair compensation in an AI-integrated creative ecosystem. The conversation underscored the dual nature of AI as both a powerful tool and a complex challenge for the future of entertainment and art.