Amazon now lets you design custom merch using AI

Amazon launched a new feature within its Shopping app on June 11, 2024, enabling users to create custom merchandise designs using AI and Alexa. This tool allows customers to generate unique graphics and text prompts, which can then be applied to a range of products including t-shirts, hoodies, and tumblers. The AI-powered design process aims to simplify the creation of personalized items, offering a new avenue for self-expression and custom product creation directly through the Amazon platform. Users can interact with Alexa to refine their design ideas, making the process more intuitive and accessible. This integration marks an expansion of AI capabilities within e-commerce, moving beyond simple product recommendations to active content generation for consumers.