Hims Cofounder's Vet Service Grows 20% Monthly After AI Marketing Shift

Dutch, a veterinary telehealth company cofounded by Joe Spector, experienced significant growth after he replaced his marketing agency with AI tools. Spector, who previously cofounded Hims & Hers, launched Dutch on July 1, 2021, inspired by a stressful personal experience seeking emergency veterinary care for his corgi. The service offers video visits with veterinarians for up to five pets at a flat rate of $100 per year, aiming to be more affordable than traditional in-person visits.

Dutch currently operates in 35 states, expanding from its initial eight states as veterinary telemedicine regulations have eased. The company has facilitated millions of interactions and serves over 100,000 active members. In early 2022, Dutch secured $20 million in funding led by Forerunner Ventures to support its platform scaling. While specific revenue and valuation figures were not disclosed, the company reported substantial revenue growth: 5.5x between 2022 and 2023, 2.2x between 2023 and 2024, and 1.8x between 2024 and 2025.

Prior to the AI integration, Dutch's marketing efforts were reportedly stagnant. Spector cited the high cost and limited output of their external agency, which charged approximately $50,000 per month for five creative assets, equating to about $10,000 per piece. Spector emphasized the need for rapid testing and iteration in marketing new products, a process he felt was hindered by the agency model. This led to the decision to terminate the agency contract late last year and shift towards an AI-driven marketing strategy. Following this change, Dutch has reported a consistent monthly growth rate of 20%.