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Geolocation (GEO) optimization is seeing increased demand among search freelancers, with a notable rise in GEO requests surpassing traditional Google SEO tasks. This trend is occurring amidst significant changes in the European Union's search landscape due to the Digital Markets Act (DMA), which has led to a reported degradation in search quality. AI Search is also emerging as a factor that could impact traditional GEO outcomes.
Answers synthesised from 7 recent sources · updated 19h ago
Fiverr's recent holiday survey indicates a notable shift, with a greater proportion of search freelancers reporting an increase in Geolocation (GEO) optimization requests compared to traditional Google Search Engine Optimization (SEO) tasks.
Google has updated its Search documentation to include local business queries within two specific search result units previously rolled out in the EEA. These units were initially designed for direct answers.
Google has stated that adjustments to its search results in the EU, driven by the DMA, have caused the most significant decline in search quality in the company's 29-year history.
Google has clarified the strategic importance of both SEO and local search engine optimization (GEO) for businesses. The notion that some industries can exclusively focus on SEO while neglecting GEO has been addressed.
Search marketer Tom Critchlow has expressed concerns that AI Search is challenging the traditional dominance of SEO in securing local search outcomes. This suggests that AI Search may expose SEO's risk of losing GEO outcomes.
Freshpet has demonstrated strong performance in both Search Engine Optimization (SEO) and Geolocation (GEO) strategies while navigating Google's AI Overviews. This success highlights the importance of trust signals.