Zillow Preview Listings Integrate With RealScout

Zillow's Preview listings are set to become available on the RealScout platform later in 2024, a move that will extend the reach of pre-Multiple Listing Service (MLS) property information to over 100,000 real estate agents and their clients across numerous U.S. markets. This integration aims to provide agents with earlier access to potential listings, allowing them to better serve buyers seeking properties before they are officially marketed on the open market. Preview listings on Zillow represent properties that homeowners have indicated they intend to sell, but which have not yet been listed on the MLS. This feature allows sellers to gauge interest and potentially connect with buyers or agents before committing to a full listing. By partnering with RealScout, a platform used by real estate professionals for client communication and property discovery, Zillow is enhancing the visibility of these off-market opportunities. RealScout's network of agents will gain access to these Zillow Preview listings directly within their existing workflow, streamlining the process of identifying and presenting potential homes to buyers. The collaboration is expected to benefit both buyers, who may find properties sooner, and sellers, who can potentially secure a buyer with less market exposure. This initiative underscores Zillow's ongoing efforts to expand its services beyond traditional listing portals and to provide more comprehensive tools for real estate professionals. The expansion of pre-MLS exposure is a significant development in the real estate industry, where early access to inventory can be a critical advantage. The integration is anticipated to foster more efficient transactions by connecting sellers who are considering listing their homes with motivated buyers and their agents earlier in the selling process. The specific number of U.S. markets that will be covered by this integration has not been detailed, but the statement indicates it will span "hundreds" of markets, suggesting a broad national rollout. Zillow, a leading online real estate marketplace, and RealScout, a collaborative platform for real estate agents and clients, are leveraging their respective user bases to create a more connected and informed real estate ecosystem. The partnership signifies a strategic move by Zillow to deepen its engagement with real estate professionals and to offer them enhanced tools for client service and business development. The ability for agents to view and share Zillow Preview listings through RealScout is designed to improve the speed and effectiveness of property searches, particularly in competitive markets where desirable homes can be secured quickly. This development is part of a broader trend in the real estate technology sector towards creating more integrated and data-driven solutions for agents, buyers, and sellers.