Herb Light Seeks Edible Horror Stories for Haunted House Stay

The THC drink brand Herb Light has launched a contest, the Herb Light ScareBnB, inviting individuals to submit their most memorable cannabis edible horror stories. The company aims to collect unique narratives beyond the common experience of overconsumption due to delayed effects. The two individuals who share the best cannabis horror stories will be awarded a two-night stay in a purportedly haunted house located in Illinois. While the presence of ghosts is not guaranteed, the accommodation will be fully stocked with Herb Light beverages.

Herb Light positions itself as a low-dose THC beverage, with each can containing 1 milligram of THC. This dosage is designed to offer a mild, social experience, comparable to a light beer, and is intended to prevent overwhelming effects. The product mimics the appearance, taste, and packaging of traditional beer, but substitutes alcohol with a small amount of THC. Brian Siedband, co-founder of Herb Light, stated that many cannabis users have personal "horror stories" related to edibles. He shared an anecdote about needing assistance from co-founder Gordy to pack luggage from a hotel room for an early flight, highlighting the potential for unexpected situations when consuming cannabis, a situation Herb Light aims to mitigate.

The contest's prize involves a stay at the Roff Home in Watseka, Illinois, from October 29–31. This historic Italianate Victorian house, built in 1868, was formerly owned by the Roff family. The property is associated with a local legend involving Mary Roff, who died over a decade before the house's construction, and Lurancy Vennum, a 14-year-old girl who, in 1877, began experiencing fits. Vennum claimed to be Mary Roff, leading her family to consider committing her to an asylum. However, Asa Roff, Mary's father, intervened, persuading Vennum's family to allow Lurancy to move in with the Roffs. This historical context contributes to the house's reputation for paranormal activity. The contest seeks to leverage these kinds of compelling, albeit unsettling, personal experiences with cannabis edibles, offering a unique prize for those who can recount their most vivid or frightening encounters.