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The Verge2 min read

You can just tell the Instagram algorithm what you want now

Instagram launched the "Your Algorithm" feature this week, allowing users to directly influence the content displayed in their main feed. According to Instagram head Adam Mosseri, this new functionality enables users to view and modify the topics the platform believes they are interested in, impacting all major sections of the app. Initially, the feature will focus on the main feed, with plans to expand its reach to other areas of Instagram in the future. Users will be presented with a list of suggested topics based on their activity, and they can then choose to add or remove these topics to curate their feed more precisely. This move represents a significant shift towards greater user control over algorithmic content delivery on social media platforms, addressing growing user demand for personalization and transparency in how content is surfaced.

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