Wowcher apologises for email referencing toddler crocodile attack

Wowcher issued an apology on June 21, 2026, for an email that referenced a toddler's crocodile attack. The subject line of the promotional email read, "Snap up these deals quicker than a croc can catch a kid!" A spokesperson for the discount voucher website stated that the company is urgently reviewing its marketing content following the "unacceptable" email. The incident has prompted Wowcher to re-evaluate its communication strategies to prevent similar occurrences. The company expressed its deep regret for the insensitive subject line, which drew criticism for its tone and subject matter. This event highlights the importance of careful consideration in marketing campaigns, particularly when referencing sensitive real-world incidents. Wowcher confirmed it is taking steps to ensure future communications are appropriate and respectful.