Justine Doiron's NYQ Explores New York Notability

Justine Doiron's "NYQ" is a new series designed to measure the degree to which notable New Yorkers embody "New York." The series aims to establish a quantifiable scale for assessing an individual's connection to the city's essence.

This scale ranges from "Sweetgreen" to "the Greenmarket," suggesting a spectrum of authenticity or integration with New York City life. The "Sweetgreen" end likely represents a more superficial or trend-driven association, while "the Greenmarket" end implies a deeper, more organic connection to the city's culture and community.

The series seeks to move beyond simple residency or fame, delving into how individuals interact with and are perceived within the fabric of New York. Each installment will likely feature a different notable New Yorker, placing them on this unique "NYQ" spectrum.

By creating this distinct metric, Doiron intends to spark conversation and offer a novel perspective on what it means to be truly "New York" in contemporary times. The series promises to explore the nuances of urban identity and influence.