Bending Spoons Addresses Vimeo User Concerns Post-Acquisition

Milan-based Bending Spoons, a tech company with a history of acquiring over 50 businesses since its 2014 founding, completed its $1.38 billion acquisition of the video platform Vimeo in the past year. Following the acquisition, many Vimeo users, particularly enterprise customers, expressed concerns about the potential for Bending Spoons to alter or discontinue services they relied upon. Marco Castello, a long-time Bending Spoons employee now serving as general manager of Vimeo, acknowledged these worries, stating that enterprise clients feared a reduction in investment in their segment due to the change in ownership. To address these anxieties and gather feedback, Castello and his team engaged with over 200 Vimeo users. These users represent Vimeo's diverse customer base, including independent filmmakers, large enterprises utilizing the platform for corporate video creation and distribution, and streamers building their own branded video channels. The primary objective of these discussions was to both reassure users of Bending Spoons' ongoing commitment to Vimeo and to identify specific areas for product improvement. Castello reported that user feedback did not primarily focus on requests for entirely new features, but rather on enhancements and fixes to existing functionalities. In response to this feedback, Bending Spoons has prioritized addressing user-identified issues. By May 2026, the company announced that it had successfully resolved over 100 bugs within the Vimeo platform. Concurrently, more than 50 improvements were implemented across various aspects of the service, including enhancements to live-event search capabilities and overall page-loading performance. A significant recurring complaint from users pertained to the slow performance of fundamental functions, such as video uploads and the search feature. Castello confirmed that improvements have been made to search times, homepage load speeds, and upload processing times. Beyond performance, Bending Spoons has also introduced quality-of-life enhancements designed to streamline user workflows. These include the introduction of features that allow for the simultaneous adjustment of privacy settings for multiple videos, a capability that simplifies content management for users with large libraries. Additionally, the company has improved internal collaboration tools, enabling video reviewers to access and provide feedback without the necessity of logging into the platform, further enhancing the user experience and operational efficiency for its diverse clientele.