Wave Partners With Comedians For 'My Momma Told Me' Podcast

Wave, a digital entertainment company, has entered into an agreement with comedians Langston Kerman and David Gborie to manage the advertising sales and distribution for their comedy podcast, titled "My Momma Told Me." This partnership signifies the podcast's integration into Wave's growing portfolio of comedy content. The company's existing comedy slate already features "So True," a podcast hosted by Caleb Hearon, a development that was previously reported. Caleb Hearon is also joining "My Momma Told Me" in an executive producer capacity, further solidifying the connection between the two comedy projects under Wave's umbrella.

Wave's strategy involves leveraging its platform to amplify the reach and monetization of comedic talent. By handling ad sales and distribution, Wave aims to provide comedians with the infrastructure necessary to grow their audience and generate revenue, allowing them to focus more on content creation. The company's focus on digital entertainment suggests an emphasis on online distribution channels, including streaming platforms, social media, and dedicated podcasting apps. The inclusion of "My Momma Told Me" into Wave's comedy slate indicates a deliberate effort to curate a collection of popular and emerging comedic voices within the digital space.

Langston Kerman and David Gborie, the hosts of "My Momma Told Me," are known for their stand-up comedy careers and have built a following through live performances and online content. The podcast likely draws upon their comedic styles and personal experiences to create engaging and humorous episodes. The decision to partner with Wave for ad sales and distribution suggests a strategic move to professionalize the podcast's operations and tap into a wider advertising market. This collaboration aims to enhance the podcast's commercial viability and expand its listener base.

The involvement of Caleb Hearon as an executive producer on "My Momma Told Me" highlights a synergistic approach within Wave's comedy division. Hearon, who hosts his own podcast "So True" with Wave, brings his own experience and network to the new project. Executive producers typically play a role in overseeing the creative direction, production quality, and overall strategy of a show. His participation suggests a collaborative environment where talent supports and elevates each other's work. This cross-pollination of talent and resources is a common strategy in the entertainment industry to foster growth and innovation.

Wave's expansion into podcasting, particularly within the comedy genre, reflects the increasing importance of audio content in the digital media landscape. Podcasts have become a significant medium for both content creators and advertisers, offering a direct and intimate connection with audiences. By securing deals with established comedians and integrating their projects into its platform, Wave is positioning itself as a key player in the digital comedy ecosystem. The company's focus on ad sales and distribution for "My Momma Told Me" underscores its business model, which likely involves revenue sharing and providing operational support to its talent partners.