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Search Engine Land3 min read

SMX Next Seeks Pitches for Nov. 18 Online Event

SMX Next is seeking speaker submissions for its upcoming online event scheduled for November 18. The conference will concentrate on navigating the evolving search landscape and identifying strategies for success in 2027 and beyond. The organizers emphasize that search marketing has transformed significantly, with a growing focus on mastering AI Overviews, optimizing for search across all platforms, and understanding the implications of autonomous AI agents.

Key themes for the event include the increased importance of establishing trustworthiness, digital authority, and precise alignment with user intent. On the pay-per-click (PPC) front, the agenda will address how generative AI and deep automation are enabling unprecedented personalization, while also exploring the challenges marketers face in maintaining strategic control, ensuring data privacy, and preventing wasted ad spend.

SMX Next is actively encouraging practitioners and subject matter experts to submit session proposals that offer insights, strategies, and actionable tactics for SEO and PPC professionals. The call for speakers welcomes diverse viewpoints and real-world experiences, whether from seasoned presenters or individuals ready to share novel approaches. The deadline for submitting session pitches is August 7.

When crafting a proposal, SMX Next advises presenters to focus on original, forward-thinking topics or unique frameworks that are not frequently covered at other search industry events. Proposals should highlight actionable takeaways, detailing how attendees can improve their practices. Supporting theories with data, case studies, or specific examples that demonstrate scalability is also encouraged. Sessions should be focused and realistic for a 30-minute timeframe, providing tangible value and clear takeaways for the audience.

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