Viu and iQIYI International Strike Streaming Bundle Deal for Southeast Asia

Viu and iQIYI International announced a streaming bundle deal at the APOS conference on Wednesday, aiming for a joint launch in Indonesia, Thailand, the Philippines, and Malaysia during the second half of 2026. This collaboration will offer subscribers access to content from both platforms, a move designed to enhance their competitive position in the Southeast Asian market. The partnership was detailed during APOS's "Inside View: The Future of Streaming in Greater Southeast Asia" session, highlighting a strategic effort to consolidate offerings and appeal to a broader audience. Both companies are significant players in the region's digital entertainment landscape, and this bundle is expected to provide a more comprehensive viewing experience. The specific pricing and content details of the bundled subscription are anticipated to be released closer to the launch date in 2026. This initiative reflects a growing trend of content providers seeking strategic alliances to navigate the evolving streaming industry and capture market share in key growth regions.