Victor Wembanyama Debuts Nike Atelier Total 90 Collection

Victor Wembanyama has debuted a bespoke capsule collection from Nike Atelier, a division focused on French craftsmanship and athletic heritage. This collection reimagines the iconic T90 Laser III football boot as a lifestyle silhouette, emphasizing comfort and streamlined design. The footwear retains the structural integrity of the original pitch shoe but is adapted for off-field wear, aligning with Wembanyama's personal preference for comfort. The campaign highlights the T90 Laser III's legacy, celebrated for its prowess and structural integrity.

In addition to the footwear, the Nike Atelier collection includes a bespoke LenoWoven jacket. This outerwear piece is crafted from an innovative adaptation of cotton yarn, utilizing advanced material technology originally developed for elite Nike Football boots. The jacket represents a fusion of performance innovation and wearable design, embodying the "Excellence, embodied" ethos of the capsule. This creation is described as a "One of One" testament to tailoring heritage design for a generational talent.

The Nike Atelier Total 90 capsule follows previous collaborations with athletes such as Team France's Désiré Doué and tennis star Jannik Sinner. The initiative underscores Nike Atelier's strategy of involving world-class athletes in its craft-forward projects. The collection's debut with Wembanyama signifies a significant moment for the bespoke division, pushing the boundaries of athletic-inspired lifestyle wear.

The Nike Atelier Total 90 capsule is available for preorder starting July 20. The collection can be accessed through select retailers including The Broken Arm (Paris), Dover Street Market (Paris), Nike Soho, Nike HOI (New York City), and SNKRS (North America). This release offers consumers a unique opportunity to acquire pieces that blend high fashion, athletic heritage, and bespoke craftsmanship.