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VERDY and PARCO Launch "Verdy's Postal Service" Project

VERDY and PARCO Launch "Verdy's Postal Service" Project

Graphic artist VERDY and PARCO have officially launched their joint project, "Verdy's Postal Service," at Shinsaibashi PARCO on Friday, September 18. This initiative centers on the letter as a distinct form of communication, aiming to revive the tangible experience of handwritten correspondence in an era dominated by digital messaging. VERDY expressed his long-standing desire to create a space dedicated to mailboxes, letters, and stationery, a vision that has now been realized with PARCO's support. He noted his close relationship with the PARCO team since the opening of Shinsaibashi PARCO, which served as the genesis for this collaborative endeavor. VERDY highlighted the contrast between the ease of digital communication through platforms like LINE and email, where he receives numerous messages daily, and the renewed appeal of "the warmth of something handwritten." He personally engages in letter writing, sending birthday cards to family and receiving correspondence from friends and fellow artists, which reinforced his appreciation for the act of sending a handwritten letter and inspired him to make it a tangible project. The Shinsaibashi PARCO location features a curated selection of items designed to facilitate letter writing. This includes postcards and greeting cards adorned with VERDY's signature characters, VICK and VISTY. A special "V's COLLECTION" offers original postcards created in collaboration with artists TAPPEI, DAN, and Haruto Tsuda. Essential writing instruments such as marker pens and ballpoint pens are also available, alongside other letter-writing necessities. A central element of the in-store experience is an original mailbox designed by VERDY, complemented by a dedicated area where visitors can write and post their letters on-site. The project extends beyond mere product sales, striving to immerse visitors in the complete process of communication via letters, from the act of writing to mailing. In addition to stationery, the shop also offers apparel, including T-shirts and kids' T-shirts featuring VICK designs, as well as tote bags. A limited-edition collaboration with the brand doublet is also part of the merchandise lineup, further expanding the project's reach into fashion.

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