Verdy and Parco Launch 'Verdy's Postal Service' Project

Graphic artist Verdy and retail company Parco have launched a collaborative project titled 'Verdy's Postal Service,' which commenced operations at Shinsaibashi Parco on Friday, September 18. This initiative is centered on fostering communication via the traditional method of letter writing. Verdy stated that his long-standing relationship with the Parco team, particularly since the opening of Shinsaibashi Parco, led to the desire to create something more engaging together. He had previously envisioned a retail concept that would offer mailboxes, letters, and stationery, a vision that has now been realized with Parco's support. In an era dominated by digital messaging through platforms like smartphones, social media, Line, DMs, and emails, Verdy acknowledged the sheer volume of messages he receives daily. However, he also noted that the prevalence of digital communication has amplified the appreciation for the "warmth and coziness of handwriting." Verdy himself actively engages in letter writing, composing notes for family birthdays and receiving correspondence from friends and fellow artists. He expressed a desire to give tangible form to the experience of sending handwritten letters, which inspired the creation of this project. The 'Verdy's Postal Service' shop at Shinsaibashi Parco features a range of products, including postcards and greeting cards adorned with Verdy's characters, Vick and Visty. An original postcard series, "V's Collection," showcases guest collaborators such as Tappei, Dan, and Haruto Tsuda. Essential writing implements, including marker pens and ballpoint pens, are also available for purchase. A distinctive feature of the store is an original mailbox designed by Verdy. The space is designed to offer an immersive experience of "communication through letters," encompassing the entire process from writing to mailing, rather than functioning solely as a retail outlet. Visitors can utilize a dedicated area to write and post letters on-site. The project also extends to apparel, with T-shirts, kids' T-shirts, and tote bags featuring the character Vick available for purchase. This venture highlights a deliberate move to re-emphasize tangible, personal communication in contrast to the immediacy and ubiquity of digital interactions, celebrating the unique sentiment conveyed through handwritten correspondence.