WeWard App Locks Apps Until Step Goal Met

The French application WeWard, which incentivizes walking, has introduced a new feature that restricts access to other apps on a user's device until a predetermined daily step goal is met. This functionality aims to further encourage physical activity among its user base. WeWard, which has received investment from tennis star Venus Williams, claims its platform has already demonstrated success in increasing walking time by approximately 25% among its users.

The app operates on a reward system where users earn "Wards" – virtual currency – for the steps they take. These Wards can then be redeemed for various rewards, including discounts, donations to charities, or even cash. The new app-locking feature adds a gamified element, leveraging a form of digital restriction to reinforce the habit of walking. This move positions WeWard as a more integrated health and wellness tool, moving beyond simple step tracking to actively influencing user behavior.

Venus Williams' involvement as an angel investor highlights the growing interest from prominent figures in the wellness technology sector. Her investment in WeWard, a company focused on promoting physical activity through a digital platform, underscores the potential for such applications to gain mainstream traction. The company has not disclosed specific user numbers but asserts its significant impact on user activity levels. The app is available on both iOS and Android platforms.