V.A. and Hanes Release Color-Matched BEEFY-T® Pocket Tees

Hiroshi Fujiwara's V.A. concept store has partnered with American basics brand Hanes for their second collaborative release, focusing on the iconic BEEFY-T® pocket tee. This collaboration builds on the success of their initial partnership, reintroducing the classic crew-neck silhouette known for its durable, heavy-knit cotton construction, boxy American fit, and shape-retaining ribbed collar. The BEEFY-T® is designed to become softer with each wash while maintaining its structured form, making it a long-lasting wardrobe staple.

For this collection, V.A. has applied subtle custom detailing to the timeless blank. Each pocket tee features an embroidered "VA" logo on the chest pocket, with the thread color meticulously matched to harmonize with the shirt's body tone. This attention to detail ensures a cohesive and refined aesthetic across all the garments. The collection is available in seven distinct colorways, including classic Black and White, alongside seasonal shades such as Plum, Dark Brown, Indigo, Mustard, and Greige. These tees are offered in a range of sizes from S to XL, catering to a broad spectrum of preferences.

Each V.A. x Hanes BEEFY-T® pocket tee is presented in exclusive co-branded packaging, designed to reflect V.A.'s signature refined aesthetic. This packaging further enhances the premium feel of the collaboration. The pricing for these specially designed tees is set at ¥4,950 JPY, which approximates to $31 USD, offering a blend of heritage brand quality and unique design elements at an accessible price point. The V.A. concept store, directed by Hiroshi Fujiwara and operated by JUN Co., Ltd., is a notable presence in Tokyo's fashion scene, known for its curated selection of contemporary and influential brands.

The V.A. x Hanes Beefy Pocket Tees collection is launching exclusively through V.A.'s flagship store located in Jingumae, Shibuya-ku, Tokyo. Additionally, the collection will be available for purchase online via the official V.A. webstore. This exclusive distribution strategy emphasizes the limited-edition nature of the collaboration and targets dedicated followers of both V.A. and Hanes. The partnership highlights the enduring appeal of well-made, classic apparel and the creative potential of combining established brands with unique design perspectives. Hanes, a legacy American apparel company, is renowned for its comfortable and durable basics, including its widely recognized BEEFY-T® line, which has been a consumer favorite for decades due to its substantial fabric weight and longevity.