UWM Offers 90-Basis-Point Broker Discount Through Sept. 8

United Wholesale Mortgage (UWM) launched its "Bullseye 90" pricing incentive on Wednesday, offering mortgage broker partners a 90-basis-point discount on a significant portion of loan submissions. This incentive is available for loans locked through September 8. The "Bullseye 90" allows brokers to apply the 90-basis-point discount to a single loan submission of their choice. The eligible loan products encompass all conventional and government loans, including those facilitated through the Federal Housing Administration (FHA), Department of Veterans Affairs (VA), and Department of Agriculture (USDA). According to UWM's announcement, "Bullseye 90 gives mortgage brokers a meaningful pricing advantage on agency purchase and refinance loans, helping them deliver greater value to borrowers while remaining competitive in today’s market." The company further elaborated that loan officers have the flexibility to apply this discount to one eligible agency purchase or refinance loan, enabling them to strategically deploy it for maximum impact. UWM has specified that the "Bullseye 90" incentive cannot be combined with other existing promotions, such as "Control Your Price" or a temporary 25-basis-point rate buydown. To successfully apply this new incentive, brokers are required to submit a credit report to UWM's lock desk within one day of locking the loan. This initiative represents the latest in a series of pricing incentives introduced by the Michigan-based lender throughout 2026. In May, UWM unveiled "Refi '86" during its UWM Live! event. This previous incentive, which concluded on June 30, was applicable to conventional and government refinances utilizing PA+ or TRAC+/TRAC Lite products, provided the borrower had a FICO score of 680 or higher. The month prior to "Refi '86," UWM introduced a week-long promotion called "Purchase Boost 50." This incentive provided a 50-basis-point discount aimed at stimulating purchase lending during the spring homebuying season. The "Purchase Boost 50" required a minimum FICO score of 700 and, in certain situations, could be combined with a $600 appraisal credit. At the beginning of 2026, UWM celebrated its 40th anniversary by offering a 40-basis-point incentive that was valid until February 27. Initially, all loan officers were eligible for this anniversary discount throughout January, with the condition that LOs maintain a specific performance metric.