Unrivaled Basketball League Valued at $650 Million

Unrivaled, a professional 3-on-3 women's basketball league, has achieved a valuation of $650 million, as announced by CEO and co-founder Alex Bazzell during an appearance on "Bloomberg Deals." This valuation represents a significant increase, nearly doubling from its valuation in September 2025. The league was co-founded by prominent WNBA players Breanna Stewart and Napheesa Collier, leveraging their expertise and influence in the sport. Unrivaled was established in 2023 with the aim of creating a new platform for women's basketball, focusing on a faster-paced, 3-on-3 format that has gained popularity in recent years. The league's rapid growth in valuation within a short period underscores the increasing interest and investment in women's professional sports.

Alex Bazzell, who serves as the CEO and co-founder, detailed the league's financial progress and strategic outlook in his discussion with Bloomberg's Dani Burger. The $650 million valuation signifies substantial market confidence in Unrivaled's business model and its potential for future expansion. This figure is a key indicator of the league's market penetration and its ability to attract both fan engagement and commercial partnerships. The nearly doubling of its valuation from September 2025 highlights a period of accelerated development and successful execution of its business strategy.

The founding of Unrivaled in 2023 by WNBA stars Breanna Stewart and Napheesa Collier was a strategic move to capitalize on the growing popularity of 3-on-3 basketball and to provide additional opportunities for female athletes. The league's format is designed to be dynamic and engaging, appealing to a modern sports audience. The involvement of high-profile athletes like Stewart and Collier lends significant credibility and visibility to the league, attracting media attention and potential investors. Their active participation in the league's leadership suggests a deep commitment to its long-term success and the advancement of women's professional sports.

The substantial valuation of $650 million positions Unrivaled as a significant player in the sports industry, demonstrating the economic viability of niche sports leagues and the growing market for women's professional athletics. This financial milestone is likely to facilitate further investment, enabling Unrivaled to expand its operations, potentially increase the number of teams, enhance player development programs, and broaden its media rights deals. The league's trajectory suggests a promising future, contributing to the evolving landscape of professional basketball and sports entertainment.