Universal Destinations & Experiences Taps Donna Mirus Bates Global Franchise Strategy Officer as Parks Continue to See Strong Success

Universal Destinations & Experiences (UDX) appointed Donna Mirus Bates as global franchise strategy officer on October 26, 2023, to oversee franchise management and strategic partnerships. In this newly created role, Bates will lead global franchise strategy across UDX's portfolio of intellectual properties and shape long-term strategies. She will report to Vince Klaseus, president of UDX franchise, products, and partnerships. Bates's appointment comes as UDX continues to experience strong success in its theme parks and entertainment ventures. Her expertise is expected to enhance the development and execution of franchise initiatives, further solidifying UDX's market position. The company aims to leverage its established brands and expand its reach through strategic collaborations and innovative franchise models under Bates's guidance. This move signals UDX's commitment to growing its global presence and maximizing the value of its intellectual property assets.