True Religion Hosts NYFW Party, Celebrates Y2K Fashion Revival

True Religion orchestrated a significant event during New York Fashion Week, hosting the "Iconography: That Was Then, This Is Now" party at Flyfish. This gathering served as a prominent celebration of the Y2K fashion revival, blending early 2000s nostalgia with contemporary cultural influencers. The brand's event aimed to bridge the gap between the original architects of the Y2K aesthetic and the modern creators who continue to champion it, positioning True Religion as a central figure in this ongoing trend. The party's success was amplified by its exclusive guest list, which drew a notable array of personalities from the music, sports, and internet culture spheres. Attendees included Afrobeats star Davido, creative Julez Smith, the Combs Twins, content creator Azzy Milan, and UFC legend Tyron Woodley, underscoring the broad appeal and cultural relevance of the brand's Y2K-inspired resurgence. During the event, guests were offered an exclusive preview of True Religion's Fall ‘26 Iconography Capsule collection. This new line was recently featured in a campaign with artists such as Cash Cobain, who was present at the party alongside other prominent figures like Dave East, A Boogie wit da Hoodie, and Trinidad James. The collection's unveiling at the event further solidified the brand's commitment to its heritage while embracing contemporary fashion sensibilities. The musical curation was a key element of the evening, featuring DJ Chron who maintained the atmosphere throughout the night, complemented by a guest set from DJ MOS. This seamless integration of musical eras mirrored the event's overarching theme of generational connection. The night's performances included an energetic opening by Dess Dior, followed by Joey Bada$$ who performed shortly after a successful run at the Blue Note. The musical highlights culminated in a surprise set by Fabolous, who later joined Ja Rule at the DJ booth for a rendition of "Ride for This." This performance evoked a strong sense of nostalgia among the packed audience, reinforcing the Y2K theme. Beyond its celebrity attendees and musical acts, the event also incorporated a significant nod to New York's cultural history. The party's sponsorship and timing were deliberately linked to the planned launch of spirit brand Hpnotiq twenty-five years prior, which was intended to coincide with Fabolous' debut album party. Although that original event did not materialize, True Religion's party served as a spiritual successor, acknowledging and celebrating a piece of New York's music and nightlife legacy. This historical connection added a deeper layer of authenticity and narrative to the brand's celebration of its iconic status and the enduring appeal of Y2K fashion.