Travis Scott, Oakley Launch Cactus Jack Eyewear Collection

Travis Scott and Oakley have officially launched Chapter 001 of their Cactus Jack collaboration, introducing a curated selection of three redesigned eyewear models. This marks the first official product drop under Travis Scott's role as Chief Visionary Officer for Oakley. The collection features custom iterations of the Plantaris, Straight Jacket® 99, and Eye Jacket® Redux, all reimagined with distinct colorways and technical lens treatments. Each of the three eyewear pieces is available in either a "CJ Matte Mesquite" or "CJ Black Ink" finish. To enhance visual performance, all models are equipped with Prizm™ Snow Black lenses, designed to maximize color contrast and clarity in various light conditions. The collection also includes custom Cactus Jack micro bags and co-branded boxes for packaging. The launch campaign for Cactus Jack x Oakley Chapter 001 was directed by Nicolas Winding Refn and features Team Oakley athlete Justin Jefferson. The initial release of the Cactus Jack x Oakley Chapter 001 collection occurred on September 24, 2026, exclusively through TravisScott.com. A wider release is scheduled for September 25, 2026, on Oakley.com. Oakley, founded in 1975 by Jim Jannard, is an American brand known for its sports performance equipment and lifestyle pieces, particularly its sunglasses, apparel, and accessories. Cactus Jack is the brand associated with Travis Scott, a prominent American rapper, singer, songwriter, and record producer, who has previously engaged in various fashion and product collaborations. The collaboration leverages Scott's creative direction and Oakley's expertise in eyewear technology and design, aiming to blend high fashion aesthetics with functional performance. The Prizm™ lens technology, a proprietary innovation by Oakley, is engineered to enhance color and contrast, allowing for greater detail recognition across different environments and activities. The selection of the Straight Jacket® 99 and Eye Jacket® Redux models signifies a nod to Oakley's heritage designs, reinterpreted for a contemporary audience through Scott's unique vision. The Plantaris model represents a newer silhouette within the Oakley lineup, also receiving the Cactus Jack treatment. The limited nature of this "Chapter 001" drop suggests potential for future releases within the ongoing partnership between Travis Scott and Oakley.