Trader Joe's Sells Built Protein Bars Previously Online Only

Trader Joe's began stocking Built protein bars this week, marking a significant shift for the popular online-exclusive brand. Previously, consumers could only purchase these bars directly from Built's website or through select third-party online retailers. The move to physical retail shelves, particularly within a widely recognized grocery chain like Trader Joe's, suggests a strategy to broaden the accessibility of the product.

This retail partnership allows customers to purchase Built bars at a price point that may be lower than their usual online cost, according to The Kitchn. While specific pricing details were not immediately available, the implication is that the in-store price at Trader Joe's will be competitive. The availability at Trader Joe's, known for its curated selection of unique and often trending food items, indicates Built's growing popularity and its appeal to a wider consumer base.

Built protein bars have gained a substantial following online due to their unique texture and flavor profiles, often described as more akin to candy bars than traditional protein supplements. The brand offers a variety of flavors, including popular options like cookies and cream, chocolate peanut butter, and salted caramel. The decision to partner with Trader Joe's is likely driven by the grocery store's established customer traffic and its reputation for introducing consumers to novel food products. This expansion into brick-and-mortar retail is a notable development for Built, potentially increasing sales volume and brand visibility beyond its existing online community.