Toyota opens orders for its first body-on-frame EV pickup, starting at under $60,000

Toyota opened orders for its first body-on-frame electric pickup truck, the Hilux BEV, with prices starting under $60,000. This marks Toyota's entry into the electric pickup segment with a vehicle built on a traditional chassis, differentiating it from unibody electric SUVs and cars. The Hilux BEV is designed to offer the durability and capability expected from a pickup truck, suitable for both commercial and personal use. Toyota has not yet disclosed the full specifications or range of the Hilux BEV, but its body-on-frame construction suggests a focus on towing and payload capacity. The company aims to cater to a market segment that values ruggedness and utility, often associated with traditional pickup truck buyers who may be hesitant about the capabilities of unibody EVs. The introduction of the Hilux BEV is part of Toyota's broader electrification strategy, which includes a diverse range of hybrid, plug-in hybrid, and battery electric vehicles across its lineup. The company has committed to offering electrified options in nearly every segment by 2030, with a significant portion of its sales expected to be fully electric by that year. The Hilux BEV's launch is anticipated to attract customers looking for an electric alternative without compromising on the traditional strengths of a pickup truck.