Topgolf CEO Aims to Grow Golf's Next Star

Topgolf CEO David McKillips, five months into his role, is actively working to make golf more accessible and believes the sport's next major star could emerge from one of Topgolf's driving ranges. McKillips stated that he "would love to see if there are golfers that started at Topgolf that ultimately would end up on the tour," expressing his belief that this is a distinct possibility.

This vision is supported by Topgolf's commitment to creating 10 million new golfers by 2030. As part of this initiative, Topgolf has partnered with Youth on Course, a nonprofit organization that offers subsidized golf access to individuals aged 18 and under. Through this partnership, Youth on Course members and alumni can access Topgolf bays for $5 on Mondays through Thursdays, between 9 a.m. and noon, from July 1 through September 3. This program aims to provide a low-cost entry point for young golfers to practice and develop their skills.

McKillips contrasted golf's traditional perception as an expensive sport requiring specialized equipment and facilities with Topgolf's mission to broaden its appeal. He highlighted the company's scale and specific programs, such as the $5 youth golf initiative, as evidence of Topgolf's role in democratizing access to the sport. The CEO emphasized that Topgolf is "putting our money where our mouth is" to achieve its goal of fostering a new generation of golfers.