Top Motorcycle Exporter China Urges Industry to Curb Price Wars

China's motorcycle industry trade body urged companies on March 18, 2024, to cease aggressive price reductions and prioritize the development of higher-quality products. The China Association of Automobile Manufacturers (CAAM) issued this directive, citing concerns that widespread price wars and the proliferation of imitative models are diminishing profit margins and damaging the global perception of Chinese motorcycle manufacturing. CAAM specifically highlighted that the industry's current trajectory, characterized by low-cost competition, is unsustainable and hinders long-term innovation and brand building. The association emphasized the need for manufacturers to invest in research and development to create distinct, technologically advanced motorcycles that can compete on value rather than solely on price. This call to action comes as China continues to be the world's largest exporter of motorcycles, with significant global market share.