Togethxr Launches Women’s Sports Podcast With iHeartMedia

Togethxr, a sports media company co-founded by veteran executive Jessica Robertson, professional athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, has announced the launch of a new weekly podcast. Titled "Everyone Watches Women’s Sports," the audio and video podcast is a collaboration with iHeartMedia, aiming to capitalize on the growing interest in women's athletics. The podcast will feature discussions and insights into the world of women's sports, providing a dedicated platform for coverage and fan engagement. This initiative by Togethxr signifies a strategic expansion into the podcasting landscape, leveraging the established brands and athletic careers of its co-founders to amplify the visibility of women's sports. The partnership with iHeartMedia, a major audio content producer, is expected to provide significant reach and distribution for the new series. The launch date for the podcast was not specified in the announcement, but it is positioned as a regular weekly offering. The company's focus on women's sports aligns with a broader trend of increasing viewership and investment in these areas across various media platforms. Togethxr's existing work has often centered on amplifying female athletes and their stories, and this podcast represents a continuation and expansion of that mission. The involvement of high-profile athletes as co-founders lends considerable credibility and appeal to the project, potentially drawing a large audience of both dedicated fans and those new to following women's sports. The format will include both audio and video components, catering to diverse consumption preferences.