Timothée Chalamet’s latest paycheck may have just cost him some fans

Kalshi released a new one-minute advertisement featuring actor Timothée Chalamet on March 18, 2024, which has garnered over 6 million views on X. The advertisement depicts Chalamet in three distinct, seemingly unrelated scenarios: a dentist's office, a bedroom, and a music store, with the Kalshi logo appearing at the end of each segment. Despite being directed by Oscar-winning cinematographer Linus Sandgren, the campaign has faced significant backlash from fans on social media platforms. Users expressed disappointment, with comments such as "Delete this bro we were rooting for you" and "you are a rich and famous actor, why are you promoting trash?" The criticism centers on Chalamet's partnership with Kalshi, a prediction market, with fans raising concerns about the addictive nature of betting and accusing the actor of "selling out." Some fans referenced Chalamet's recent acceptance speech for a 2025 Screen Actors Guild Award, where he spoke about the "pursuit of greatness," suggesting this clashes with his endorsement of a prediction market. The negative sentiment indicates a potential disconnect between the celebrity endorsement strategy and audience perception, with many fans viewing the promotion of online gambling platforms as "gross, manipulative, and dangerous."