This World Cup could be the most high-tech yet — the innovations to watch for

The 2026 FIFA World Cup is poised to be the most technologically advanced tournament to date, incorporating a range of innovations from artificial intelligence to advanced data analytics. Nature consulted with a football-journal chief to identify key trends that will shape the event. These advancements aim to enhance player performance, officiating accuracy, and fan engagement. One significant area of focus is the integration of AI tools designed to provide real-time tactical insights for coaches and players. These systems can analyze vast amounts of game data to identify patterns, predict opponent strategies, and suggest optimal plays. Furthermore, the tournament will see an increased presence of PhD students embedded within national teams. Their role is to leverage cutting-edge research in areas such as biomechanics, sports psychology, and data science to gain a competitive edge. This academic-sport collaboration signifies a deeper scientific approach to professional football. Beyond player and team support, technological innovations are also being implemented to improve officiating. This includes enhanced video assistant referee (VAR) systems and potentially new sensor technologies to aid in decisions related to offsides and goal-line technology. The goal is to minimize human error and ensure fairer outcomes. The fan experience is also set to be transformed, with potential for augmented reality (AR) overlays providing real-time statistics and player information during broadcasts or within stadium environments. These multifaceted technological integrations underscore a growing trend of data-driven decision-making and scientific rigor in professional sports.