Zeller Terminal 2 Wins Design Award

Zeller's Terminal 2, an all-in-one point-of-sale (POS) terminal, has been recognized with the Innovation by Design award for Best Design in Asia Pacific, challenging the conventional perception of payment terminals as mere commodity hardware. Designed by Zeller's in-house team in Melbourne, Australia, Terminal 2 reimagines both the physical form and the operational model of payment technology. The terminal's minimalist industrial design features an inverted channel shape, with a raised front edge facilitating card insertion and a higher rear angle enhancing screen visibility and NFC tap performance. This thoughtful design aims to integrate seamlessly into modern retail environments rather than being an overlooked piece of equipment. Available in black, white, and graphite finishes, the device is intended to complement interior aesthetics. A programmable rear logo light offers merchants a way to customize branding or indicate device status, while the 6.5-inch HD touchscreen supports complex user interactions without compromising simplicity. Beyond its aesthetic and ergonomic considerations, Terminal 2 incorporates a free, built-in POS system, simplifying business operations by consolidating payment processing and sales management into a single device. This integration aims to streamline workflows for merchants, reducing the need for separate hardware and software solutions. The award acknowledges Zeller's commitment to enhancing the customer experience and operational efficiency through innovative design in the payment technology sector. The award signifies a departure from the utilitarian approach typically taken with payment terminals, positioning Zeller's product as a design-forward solution that prioritizes both user experience and business functionality. The company's focus on local design and development in Melbourne underscores a strategic effort to create payment solutions tailored to the needs of businesses in the region and beyond. This recognition by Innovation by Design highlights the growing importance of industrial design in the technology sector, particularly for hardware that directly interfaces with consumers and businesses. The Terminal 2's success suggests a market demand for payment hardware that is not only functional but also aesthetically pleasing and integrated with comprehensive business management tools, potentially setting a new standard for POS systems in the retail and hospitality industries. The award's scope, covering the Asia Pacific region, indicates the broad impact and potential adoption of Zeller's innovative approach to payment hardware.